Forget the Sizzle and Ignore the Buzz

The Hidden Power of Influence and Obedience

Took this pic on my morning walk with my dog to the neighborhood park today.

It’s so easy to be drawn to sizzle over substance, to want to follow (or if you’re the leader, to hire) people who can captivate a crowd rather than people who can shepherd a flock, people who can generate buzz over those who can build something that lasts. Don’t be fooled.

I wor…